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Our Story

Touché was founded to address my personal struggles with finding luxury bedding that was also eco-friendly. As someone who is conscious of my impact on the environment, I was frustrated by the lack of sustainable and ethical options in the bedding market. I knew that there had to be a better way to provide consumers with high-quality bedding essentials that were also eco-friendly and cruelty-free.

My struggles with acne and insomnia also played a significant role in the development of Touché. I realised that the bedding products I was using may have been exacerbating my skin condition and contributing to my difficulty sleeping. That's when I decided to create a line of bedding products that not only felt luxurious but also had health and beauty benefits.

After extensive research, I discovered TENCEL™ Lyocell fibres, an innovative textile made from eucalyptus pulp. I recognised the potential of this material to be spun into a beautiful silky fabric that could rival traditional silk in both feel and appearance. I saw an opportunity to create a brand that would fill the gap in the market for sustainable and ethical bedding options, while also promoting healthy and restful sleep.

Our cloud-like luxury is our contribution to a more sustainable, calming, and rejuvenating bedroom for the skin, hair, and soul. I hope you will love it just as much as I do.


Michelle Tweddle